News and events – stay up to date


There are many interesting events going on and plenty of news that you should know about – we help you staying updated.

On the first weekend of June the second Sunday opening of this year takes place. The shops of Hamburg's city center invite You on 2 June 2019 according to the motto "ACTIVE CITY - clear hurdles together" to go shopping. In addition to the Sunday opening, you can participate in exciting activities on the subject of movement, music and art. In the Spitalerstraße and Mönckebergstraße, for example, all young guests have the opportunity to prove their bounce on a trapeze trampoline and bouncy castle.

All of Hamburg got a taste of the summer on the Easter weekend. On the Easter Saturday Pages stood by Your side and had small chocolate bunnies to sweeten up Your shopping.

In the spirit of Easter, there was also a surprise: Did You find the Neuer Wall movable benches? Nine benches have been set up on the special weekend along the shopping street - on the last weekend of May and Whit weekend You can settle down again for a little break on the benches.

Make a joy for your mother and win a voucher worth 200 euros at Juwelier Sönnichsen, Neuer Wall 44.

Neuer Wall is going wild.


The “Weeping Elephant” is welcoming spring at the Bürgermeister-Petersen square. The statue was designed by the Dutch artist Jantien Mook and can be seen at the square from the 27th of March till the 6th of Mai.


What a successful week for BID Neuer Wall! We are happy to announce that the BID Neuer Wall was awarded two times this past week. 

Since nine years the „Deutsche Industrie- und Handelskammertag“ (DIHK) awards BIDs for excellent performances with the “BID Award”. This years the third price was handed over the BID Neuer Wall for its high level of organization and its monitoring of achievements – in particular regarding the Merry Shopping program.