The BID Neuer Wall introduces itself

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BID project

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What is a BID?

Business improvement districts (BIDs) are business areas in which a district’s property owners come together in order to perform work to improve and generally strengthen the location. The key aspects in this respect are planning and performing construction work in the public space, as well as marketing and service activities for the district.  

The first BIDs were created in Toronto, Canada about 40 years ago. There are now more than 1,000 BID projects in North America. BID laws have also been drafted in South America, Australia, and Europe.

The BID 1.0
The BID 2.0
The BID 3.0
The BID 4.0

More about BID Neuer Wall

After having been part of a BID for 10 years, Neuer Wall’s institutions have become firmly established and are prospering.


The property owners’ association represents about two thirds of the Neuer Wall owners. It coordinates essential common objectives and approves the BID’s annual activities report. In addition, the property owners’ association elects from among its members the property ownership voting representatives to the steering committee of the Neuer Wall BID.


The steering committee is the decision-making body of the Neuer Wall BID. The key organisations involved are represented on it. In addition to the City of Hamburg and the Hamburg Chamber of Commerce, these are the property owners.  Another voting member with one vote is the management board of the specialty stores interest group (IG-Neuer Wall). The objectives and the work derived from them for “Neuer Wall BID III” were elaborated by this body.


The steering committee appoints members to the service, marketing, and finance working groups.  Voting representatives from the steering committee and representatives from the service provider meet regularly in these working group in order to oversee work projects in detail and to develop proposals for decisions by the steering committee.


The service provider for the Neuer Wall BID will be Otto Wulff BID Gesellschaft mbH. Otto Wulff BID Gesellschaft mbH is a subsidiary of Otto Wulff Bauunternehmung GmbH. The service provider is responsible for performing the work specified in the work and financing concept during the term of the BID. It therefore coordinates closely with the steering committee.

Neuer Wall (the “New Rampart”) was originally a part of Hamburg’s old fortification structures dating back to the 13th century, which were expanded between 1530 and 1538 to form Neuer Wall. Today’s Bleichenfleet and Herrengrabenfleet served as moats beyond the rampart. After these defensive structures were demolished in 1707, a street named “Neuer Wall” was created at the same location. In 1710 the first building was constructed there – the Baroque Görtz Palace, which can still be found today at the same location. However, only the facade is still standing. The structure behind it was substantially rebuilt. 

Up until the Great Fire of 1842, the street featured the residences of wealthy merchants, as well as other buildings that housed diplomatic missions, but all of them burned down. Remaining today from the structures built following the fire are only parts of the Alsterarkaden (arcades along the Alster Lake), which were built by Chateauneuf. Today’s buildings date back to the time of the “city formation” in the early 20th century. The structures built after 1842 have been lost.

Substantial structural renovations and modernisations continue to take place today. The positive development was significantly influenced, above all, by the formation of a business improvement district in 2005. Using the tool of a BID, the street was able to be redesigned through private levies assessed against the property owners of Neuer Wall and then maintained and managed. This further solidified its image as Hamburg’s most exclusive shopping street.

This document is intended to provide you with more detailed information on the topic of BIDs, as well as an overview of local, national, and international business improvement districts.