Our Service to you

Through our on-site service, we strive each day to satisfy the demands of the Neuer Wall stakeholders. Retailers, restaurateurs, and office tenants have different expectations than those of visitors, customers, and delivery firms. With the aid of our three service areas (district management, service/cleaning, and marketing), we always attempt to satisfy all demands in order to preserve the location’s high quality. Diverse activities in the area of service are specifically designed to take into account this high quality and to ensure that it remains so. Let yourself be persuaded by our work.

District management

District management stays in constant contact with tenants and property owners and is available to answer all location-specific questions, as well as those about service activities carried out for Neuer Wall. It acts as an information interface between the BID and the tenants. It is also a point of contact for customers and visitors. Calls to the “BID mobile” service number (+49 176 129 800 23) are answered by district management during normal business hours. 

Furthermore, district management stays in regular contact with the police and with groups and associations working in the city centre, and it regularly takes part in meetings to optimise service activities. District management actively contributes to the development of innovative approaches to optimise downtown traffic in collaboration with the City of Hamburg, the Hamburg-Mitte district office, groups and associations working in the city centre, and neighbouring districts. 

District management monitors public works activities, particularly those of the Hamburg city cleaning department. Where necessary, it contacts the responsible agencies. In addition, district management contributes on such issues as construction site equipment, trash removal, relocations, and events on behalf of the entire location. 

Moreover, district management is responsible for managing and coordinating service personnel working on site, as well as for coordinating and overseeing plant care.


Our service workers at Neuer Wall are on the job for you day in, day out and in every type of weather – they are on site more than 6,000 hours per year in order to ensure cleanliness and order, to provide information, and to perform checks and offer services involving parking areas. 

More than 2,500 hours of cleaning work per year is performed in the public space around Neuer Wall. Each year, more than 30 m3 of bulk trash is collected, some 12,000 cigarette butts are removed, and 160 planters are cleaned. 

In addition to cleaning and maintaining public areas, along with city furniture and plants, service personnel also perform small repairs and maintenance and provide support at events.

In order to always keep the district’s social viability attractive, various types of service work are also performed in the parking areas. With a great deal of tact and tireless endurance, service workers handle the key issues of illegal parking and stopping in loading zones. This has meant that the acceptance and success of this service activity has risen considerably.

Another key issue is the coordination of security services. Discussions with a variety of companies operating on Neuer Wall have led to a number of collaborations. Since the fall of 2015, BID service workers and security professionals have been linked with one another by radio. 

An inviting, clean, and safe environment is to be created in the future as well. For this purpose, two workers can normally be found on Neuer Wall, and Segways make it possible for them to cover a broader area.


Marketing handles all tasks involving the positioning of Neuer Wall as a brand in the Hamburg city centre. This includes organising and holding various events and performing public information and communication work. 

Tenants on Neuer Wall are mostly highly professional companies that themselves develop and implement comprehensive marketing strategies. The resulting use of marketing tools benefits not just the relevant companies but also the Neuer Wall location as a whole.  The supplemental marketing activities carried out by the BID are directed at customers, visitors, and tenants located in the district. In addition to a common website and events in the public space, this also includes traditional Christmas lighting, which was redesigned in 2015 and is also being energetically updated in the third BID term.